Delivering Amazing Retail Experiences with Mist’s Next Generation Wireless Platform



Bringing New Value to Shoppers, Workers, and the IT Personnel that support them.

  • A purpose-built cloud architecture. The Mist Intelligent Wireless Cloud (IWC) is designed to provide unprecedented visibility and control at web scale, with a micro services architecture for extreme agility when rolling out new features/services.
  • Data science meets wireless wizardry. Mist uses machine learning, event correlation, and automation to ensure the wireless network is always optimized for constantly changing user requirements and device capabilities (with minimal manual IT intervention.)
  • Integrated high accuracy location. The same platform used for business critical Wi-Fi delivers highly contextual location services using enterprise grade BLE. With Mist, you can see where the mobile are at all times, and deliver high value location services with the click of a mouse. No physical beacons or site surveys are required.

Amazing Shopping Experiences

  • Proximity messaging. Notify shoppers in-store when items purchased are ready for pickup. Greet loyal customers as they arrive with a special offer. Deliver relevant product information, such as a short video, while a customer is looking at the product in-store.
  • Navigation in store. Find a specific department or location of a product in-store. Find the shortest checkout line or nearby bathrooms.
  • Employee assistance. Find the closest sales associate for product inquiries or rapid checkout.

Amazing IT Experiences

  • No physical beacons; No BLE site surveys. IT administrators have a painless BLE experience with Mist, as there is no need to hang beacons, replace batteries, move beacons, or do site surveys. With Mist, virtual beacons and zones are setup in seconds with the simple click of a mouse.
  • Best accuracy and performance. People and items can be located to within 1 m (with sub second latency) using Mists’ sophisticated location algorithms that constantly adapt to changing RF and user/ device conditions.
  • Quick problem remediation. Proactive Analytics and Event Correlation (PACE) identify Wi-Fi problems as they happen and identify root causes easily for rapid troubleshooting (i.e. is it a connection, capacity, or time to connect issue? Is it a wired or wireless problem? Is it specific to individual users or groups of users?)

Smart Wireless for Smart Retail

Modern retail stores need modern wireless technology to attract and retain customers through personalized buying experiences. This is achieved with the Mist Intelligent Wireless cloud, which brings unprecedented scalability, ease of use, automation, and high accuracy locations services to every retail environment. When brick and mortar stores need a solid wireless foundation, Mist is the answer.

Mist Retail Info Sheet